Event organizers are increasingly changing the event venue from a physical location to a virtual or online trade show. A virtual event platform, provides a highly customizable, engaging, and secure environment in which you can successfully bring your audience together, without risking health and safety (travel).
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Organizations operate in an ever challenging world. Pandemics, and other public safety disturbances impact travel and limit the ability of employees, partners, clients, or prospects to attend in-person events. Now that we have the COVID-19 pandemic , several high-profile events have either been cancelled or postponed as a result of the outbreak.
How can you sustain your events calendar against such challenges?
Most of the work that goes into planning and executing a traditional event is the same with hosting a virtual event. The goals, speakers/topics, sponsors, registration, and attendee promoting activities are essentially the same. The difference is the venue to deliver the event (online vs. a hotel or other physical space).
A simple, single-room environment with links to webinar presentations and downloadable resources can be set up in a week. For a full-scale online conference with multiple locations such as a welcome lobby, exhibit hall with booths, theater, networking lounge, resource center, etc. it would typically take four weeks or more to set up.
Virtual Events
Virtual Events may never completely replace in-person events; however, it has become one of the most popular ways for associations and organisations to communicate their message quickly and effectively, showcase their innovations to a mass online audience, with a relatively low cost and high rate of return.
Virtual Events allow for the same type of interaction that is available at traditional events without high costs. When it comes to learning, sharing information, brand building, and connecting, virtual events often integrate instant messaging, seminar technologies, podcasting, and other means of communication into a single, smooth operating environment.
The ability to generate leads directly from your office without having to incur the cost of travel and associated costs is appealing for many organizations, which allows for a wider range of diversity among attendees.
With a virtual event, event organisers can extend their presence and visibility, energize their members and customer communities, as well as generate a steady stream of qualified followers and loyal supporters.
Organizations seeking to improve their training value prefer using virtual online tools because courses and content can be accessed from any location at any time without having to spend money on travel costs.
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