A Learning Management System (LMS) is a software-based platform that facilitates the management, delivery, and measurement of an organizations e-learning programs. It is an incredibly powerful tool for organizations looking to improve the performance and retention of its members and workforce.
E-Learning solutions will enable associations to take advantage of opportunities prompted by a changing economic, political and social climate in 2017. These opportunities will affect how such programs are delivered, assessed and valued by learners, employers and the professional and trade associations providing education and certification within their respective industries.
A recent whitepaper titled, “Association Membership Trends to Watch in 2017” has highlighted Education as a key focus for Associations in 2017. The paper outlines that there will be greater emphasis on education and online learning across the entire organization. The importance of on-demand, online, and mobile learning options, and the value of certifications will be on the rise. Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.
For successful association education and certification programs, associations will need to focus on learning management systems that provide the best match for their unique requirements:
- Increase revenue generation from sale of content and professional development.
- Facilitate global expansion of association.
- Elevate perceived value for the membership.
- Realize economies of scale by creating and reusing great content.
- Manage continuing education for members’ entire professional career.
