Marketing & Promotion

Marketing & Promotion

Conduct market analysis and produce congress marketing & promotion plan.
Assist with congress positioning statements in relation to competitors, customers, sponsors etc.
Design and produce artwork (for electronic use) and co-ordinated printing, e.g. fliers, posters, brochures and assist with the production of videos, press releases and related promotional tools.
Produce and manage electronic marketing & promotion tools (web sites, mail blasts, electronic newsletters etc.)
Promote the congress at other meetings and events, e.g. a stand, a sales delegation, presentation.
Organize local promotional activities at the congress destination to attract local sponsors, delegates etc.
Liaise with local authorities and negotiate local support in terms of funding, visibility, promotion etc.
Manage PR and media relations prior to, during and after the congress.
Create and implement Congress branding and apply branding guidelines to all promotional tools.
Produce social media and online advertising campaigns.
Assist with the creation of post congress legacy.
Produce post-show reports analyzing the success of the marketing campaign against targets.